The mission of the Rugby Convention and Visitors Bureau is to market Rugby and the Greater Rugby Area as an enchanting destination to the world, to enrich the quality of life and improve the economy of the area by generating tourism and travel through social and cultural attractions and enhancing the image of the state.
The Rugby Convention and Visitors Bureau have several goals to achieve this mission:
Marketing Goal
Increase visitor numbers, length of stay and visitor expenditure by positioning Rugby as a distinct and competitive tourist destination along with the surrounding area and the state of North Dakota.
Action Goal
Take a proactive role in the tourism industry, encourage professional standards and the development of cooperative arrangements which maximize industry effectiveness.
